Web design covers a number of different disciplines and skills in the creation and management of sites. The various areas of web design cover such areas as web graphic design, web development, authoring, such as basic HTML and PHP programs, and proprietary software and authoring; user experience design and user research; search engine optimization and link building; and advertising. Each area has a particular set of processes that have been developed with specific goals and objectives in mind.
The web design is the art of developing graphics for use on a web site. Graphic design is not limited to websites, it can be applied to any form of online information or to print media, such as brochures and booklets. Web graphic designers are skilled at creating a visually appealing presentation using a variety of different tools, from Photoshop, Flash, and Illustrator to the more traditional pen and paper drawing tools. Website Design Company need to understand how to use the various tools so that they will be able to create effective graphics but are also able to work with the visual and layout capabilities of a web page.
User experience designers are responsible for designing user interfaces, which allows users to easily navigate the various components of a web site. User interfaces are designed to be easy to follow, and often include the capability for users to make changes to information or interact with parts of the site. User experience designers often use Flash and other types of interactive software to create these user interfaces. User experience designers must know how to properly read and use the various programming languages being used in a site. User experience designers have the ability to communicate ideas clearly through the use of graphics and need to have good communication skills and be aware of the way different users interact with a website.
Search engine optimization refers to the use of SEO techniques in order to improve the rankings of a site in search engines, such as Google and Yahoo. The best search engine optimization strategies are the ones that make a website highly visible on the web. Web developers and designers must have the ability to use the correct keywords and optimize a website in order to get it ranked high in search engines.
Search engine optimization also includes improving the rankings of a website by creating links to other sites. A link can be as simple as placing one's site on other sites, or as complex as adding text ads and banners to the top of a web page, and then linking back to the original website from a separate site. In addition to the actual linking, the use of other sites to advertise and promote a website can include posting comments, reviews, and other content, as well as using the various social networking sites.
Link popularity is the ability of a website to get linked to and displayed on, a number of search engines. A higher rank means a higher placement on search engines, therefore having more traffic means more sales. All web pages should have their own website address, which is known as a URL. Search engine optimization is important for creating high-ranking websites and involves using a number of techniques, including meta tags, anchor text links, keyword research, content analysis, and backlinking.
User research is a process of analyzing and finding out what people are looking for on a site, and how they might want to find that information. The information that is gathered can include the products and services that a site offers, and what other websites are selling or recommending. This is referred to as research.
Link popularity is a combination of keyword research, content analysis, and link popularity, which is used to gain higher rankings in search engines. Search engine ranking is determined by the number of visitors visiting a website, which then results in sales.