Social media is an important element of any business’s promotion strategy, so it wasn't surprising that an episode of the live show for Podiatrists, PodCHatLive did devote the concern to social media marketing for podiatry busineses. PodChatLive is a once weekly live stream on Facebook that is hosted by Craig Payne via Australia and Ian Griffiths in the United Kingdom. Ian and Craig have a different guest on for every show and talk about a variety of themes, giving answers to queries which were posted on the Facebook feed. In the finish of the live, the recorded edition is uploaded to YouTube and the audio versions uploaded as a podcast.
With the episode on social media, Ian and Craig had a chat with Jill Woods and they discussed why health professionals often see marketing and advertising being a dirty word, and Jill presented some really good information on the way we could re-frame this and use it for the benefit of the podiatry profession. Additionally they discussed the advantages and disadvantages of social media and talked over some of the various social media platforms offered and the way to use them, and eventually how they may be utilized for good by all. There was also a conversation about how the professional/governing bodies could or must take advantage of social media. Jill Woods initially worked in marketing back in 1988, some time before the internet came into existence and before she had ever heard the word podiatry. Since then she has worked in many different advertising and marketing specific roles as well as qualified as a podiatrist ahead of being employed as an associate in a podiatry practice and then running her own private practice. Jill has widely lectured on and about podiatry. Jill has since passed a Masters in adult training & education and commenced five different offline and online businesses so as to find something which would complement her nomadic life being a armed forces better half.