Tag: continuing education

Social Media Marketing for Podiatrists

Social media is an important element of any business’s promotion strategy, so it wasn't surprising that an episode of the live show for Podiatrists, PodCHatLive did devote the concern to social media marketing for podiatry busineses. PodChatLive is a once weekly live stream on Facebook that is hosted by Craig Payne via Australia and Ian Griffiths in the United Kingdom. Ian and Craig have a different guest on for every show and talk about a variety of themes, giving answers to queries which were posted on the Facebook feed. In the finish of the live, the recorded edition is uploaded to YouTube and the audio versions uploaded as a podcast.

With the episode on social media, Ian and Craig had a chat with Jill Woods and they discussed why health professionals often see marketing and advertising being a dirty word, and Jill presented some really good information on the way we could re-frame this and use it for the benefit of the podiatry profession. Additionally they discussed the advantages and disadvantages of social media and talked over some of the various social media platforms offered and the way to use them, and eventually how they may be utilized for good by all. There was also a conversation about how the professional/governing bodies could or must take advantage of social media. Jill Woods initially worked in marketing back in 1988, some time before the internet came into existence and before she had ever heard the word podiatry. Since then she has worked in many different advertising and marketing specific roles as well as qualified as a podiatrist ahead of being employed as an associate in a podiatry practice and then running her own private practice. Jill has widely lectured on and about podiatry. Jill has since passed a Masters in adult training & education and commenced five different offline and online businesses so as to find something which would complement her nomadic life being a armed forces better half.

Have you considered an academic career?

There's a regular livestream video chat show known as PodChatLive that's for the ongoing education of Podiatry practitioners together with other clinical disciplines that might be interested in podiatry and the feet. The show is live on Facebook after which it is later modified and uploaded to YouTube for longer term watching. Every livestream features a different guest or group of guests to speak about a different subject every time. Inquiries have been answered live by the hosts and the guests during the chat on the live episode on Facebook. In addition, there is a PodCast version of every single livestream found on iTunes in addition to Spotify and the other common podcast providers. They've developed a considerable following that is growing. PodChatLive may very well be the best way whereby podiatrists could get free continuing education hours or continuing medical education credits (CME's).

.There is lots of interest in the show from podiatry academics and there have already been several guests on the show who hold university posts. One of the early guests was, Emma Cowley and that proved to be a well liked livestream and it was top for the while in getting the most views on YouTube. In that episode Emma talked about what academic life is about for a podiatrist, especially for those who're considering this as a career option. Emma pointed out how she juggles her academic job, researching for her own PhD and how she handles still to do and have some private clinical practice work. Emma presented the viewers insight in just what it is like for undergrad students now, especially in the framework of social media and how they may be employed to improve a students understanding. She pointed out what her favourite paper of 2017 was and how good the long run for Podiatric conventions looks. There is also a significant conversation regarding all of the different logical fallacies thrown in too.