An SEO company can create a campaign to bring you new, targeted leads, and boost your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the addition of copy to changes to the code to alterations to the site’s design.
If your internal resources are already strained to the breaking point, you are probably considering outsourcing your SEO efforts. The search engine optimization firm that you select should have the capability to handle all aspects of the project with minimal involvement from your company to save you time and keep your branding strategy intact.
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Protecting Your Time
Your search engine optimization company needs to be respectful of your time by making resources available to handle copywriting, implementation, and key phrase recommendations, some of the most time-consuming parts of an SEO campaign, so that you don’t have to. While you may need to provide reference material about your branding strategy, and while you should always have an approval step for each milestone in your campaign, your company should otherwise be able to sit back and relax while the search engine optimization company handles all the details.
It’s very likely that your internal marketing department does not have the additional time that would be necessary to write the optimized copy that needs to appear on your site. Your search engine optimization company should have the resources available to handle all copy, from brand new pages to updates of existing pages, as long as you are able to provide the materials that accurately describe your products and services, as well as your branding strategy and marketing message.